The central province of Quang Tri, home to world's largest cave Son Doong, has stepped up tourism promotion through international television programs and film productions, helping to bring the Phong Nha-Ke Bang cave system closer to global audiences.
Tourists visiting Malaysia's Penang during durian season can now book curated travel packages that combine accommodation, orchard tours and premium fruit tastings in a bid to strengthen the state's growing durian tourism sector.
Phu Quoc, voted Asia's most beautiful island by readers of Condé Nast Traveler, recorded tourism revenue of VND22.8 trillion (US$866 million) between January and April, up 60.4% year-on-year, driven by rising international arrivals and improved digital infrastructure.
Le Quang Cuong has become the first contestant from Vietnam to win the World Cup Tasters Championship after defeating 45 competitors at the 2026 global coffee tasting competition in Thailand.
Thailand, Southeast Asia's second largest economy, welcomed 12 million foreign tourists in the first four months of this year, down 3.45% from a year earlier, as the country stepped up efforts to crack down on unruly visitors to protect its tourism image.
Malaysia Airlines and AirAsia recorded strong gains in estimated brand value over the past year thanks to its strategic shift toward the premium segment, according to the Airlines 50 2026 report released by brand valuation consultancy Brand Finance.
International travelers departing from major airports in Thailand will have to pay a 50% higher passenger service charge from June 20, Airports of Thailand (AOT) has confirmed.