Friday, January 8, 2016

Top Tips On Retail Jewelry Displays And Packaging

By
By Frances Wright


Attracting the right clients to your boutique demands getting a few things right. From the way your products are arranged to lighting, a lot goes into making money from your line of business. In this read, several things regarding retail jewelry displays and packaging are discussed. Learn more about them to make your venture a successful one.

You need to select the right proportion and scale for your showcase. The pieces need to be complimentary to the size of display area, whether they are in a gallery or retail shop. The spaces should not be too small or large for the jewelry. It is also advisable not to confuse your clients with too many colors. Try to have a consistent look throughout your store or retail area.

Contrast is a powerful method of grabbing the attention of your customers. Remember, you have utmost fifteen seconds to capture the eyes of the clients who visit your shop. If there is any one item you want people to focus on, find a way of making it stand out. It is thus important to select an appropriate color scheme to use. However, take caution as too much color can be confusing.

Create appropriate depth and dimension when arranging your stock. Normally, the eyes of people visiting your shop will struggle if many items are crowded together. You are advised to use stands with different heights to provide buyers with a place to start viewing each piece. The use of proper lighting and mirrors is an effective way of adding the required depth to space.

Price your products accordingly. Once you have packaged them, print price tags that you can attach to each package. This will make it easier for window shoppers to compare prices without interrupting busy sales staffs. They will also be able to drop by later when they are ready to purchase the pieces that interest them. Still, the display area should have all your contact details.

It is important to regularly inspect your retail store to identify packages and risers that require maintenance. You can do this by checking all the stands and equipment in adequate light to determine if there are areas that need attention. Additionally, you want to thoroughly clean any area where dust and dirt have gathered. If you realize that some items are beyond repair, buy replacements.

There are so many suppliers you can consider buying your jewelry packaging products from. To get information on the ones near you, start by researching over the internet for the most reliable options. In addition, you can solicit for other recommendations from people who run boutique businesses nearby. Get at least three to four different vendors to evaluate.

You want to choose suppliers who have enough experience in the market. To avoid taking chances, go for recognized and reputable brands in the market. You can shop around and compare prices before choosing the source to settle on. It is also recommended that you select people who can provide relevant consultancy services.




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