Saturday, August 30, 2014

Colorful, Innovative And Practical Naartjie Kids Clothes

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By Harriet Porter


Naartjie is a word used by South Africans to refer to a small, round, sweet citrus fruit. Naartjie kids clothes had small beginnings in a Cape Town garage. However, this brand soon grew due to its unique flavor and style. Now it not only has stores throughout South Africa but all across the United States and in the Middle East as well. It also has e-commerce sites and is planning to expand these into new areas.

What is it that is so appealing about this brand? There are many factors that attract a devoted following. It is playful, whimsical and vibrant, making it well suited to the imaginative and fun aspects of childhood. The garments are of excellent quality and can withstand hours of play. They are also trendy without sacrificing any practicality and comfort as a result.

The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.

New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.

The range of clothing includes newborn boys and girls and goes up to the age of 10. There are bottoms, tops, sleepwear and swimwear and all the different items can be inter-coordinated. Accessories like shoes, hats and even bags are also created to coordinate with outfits.

This brand regards quality as very important and this is revealed in every part of the process, from design through to when the garment is ready for sale. Due to the process involved in creating the garments, they do need to be washed separately before wear. In order to keep the unique coloration, there are special guidelines for care that need to be followed.

Placing an order is very simple on one of the e-commerce sites. One can browse through the garments in various categories before selecting a particular design. Once a garment has been selected, a size can be chosen by looking at the size chart. Size is determined by height and weight of the child. A foot measuring guide is available for download as well. Once the order has been placed, payment is made through a secure site by credit card or internet banking.

When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.




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