Sunday, October 16, 2016

Use Retail Jewelry Displays And Packaging For Wearable Art

By
By Brian Howard


There are many pieces of accessories that can look great with an outfit, or just as a collection piece. From the exquisite to the unusual, there are not many who do not appreciate the visual aesthetic. For people that make accessories for a living, it wise to consider using retail jewelry displays and packaging for better sales.

It is easier than ever to sell jewelry and other accessories to the public. There is the internet, along with an increase in temporary venues like pop up shops and outdoor events designed for the shopping crowd. For some, making jewelry and other accessories is easy and as a business, it has very low overhead.

Works that are original tend to have steady sales when marketed to the right audience. This is why some like to have an online presence, as well as live venues to sell their wares. These prospects are easy to find on crafting forums and similar interest groups online. For further information, there are books that can be bought for little money.

When going into business, it is common to either cut corners or go overboard when it comes to purchases. Often this applies to marketing tools, placing media ads, or buying the right shipping. The good news is that there is a happy medium for those who want to watch their coins and get something of quality.

What some indie crafters do not realize is that they can buy quality supplies just like the larger retail chains. Not only is there a nice break in pricing compared to craft supply chains, but they can get a nice quantity without pressure to meet a minimum purchase. This is a lot better than cutting corners and has greater visual appeal.

When it comes to taking photos to be uploaded to a merchant site or for consideration in a craft show, sometimes using cloth or paper as a background can look amateurish. Especially if one has basic photography skills and knows little about displays. While some may hire a professional photographer, most anyone can save money by using the right tools that will present wares in the best light.

People who are novices at sending out packages will find that using products especially made for accessories is a wise investment. It may be tempting to keep items for sale in a small plastic bag but good jewelry bags are made to withstand various room temperatures and can retain a tight seal until opened.

The variety of colors, materials, and sizes makes it easy to many business situations. Jewelry cases made of premium wood are great for those made with semiprecious gems or stones. Other people may just need a display or container that can be locked.

When it comes to visuals, keeping wares in good condition is the key to attracting customers. Even if a person sells novelty pieces, they should still be kept in a secure manner. Using this type of storage can also help when it comes to organization.




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