Wednesday, August 26, 2015

Simple Tips On Retail Jewelry Displays And Packaging

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By Shawn Hunter


If you ever have a line of jewelries that you plan to showcase, then you must make use of perfect sales pitch. You got to make the said jewelries as appealing as possible to potential buyers. It is for that reason that you should search for quality retail jewelry displays and packaging. To use that, here are some of the great tips to take advantage of.

Proportion and scale. This is the first thing you should take into account. You need to pick the valuables that really fit well with a casing you already have purchased for the trade show. Even if you only display it at your gallery, one must get displays of the right size. It should not be too big or too small for displays.

There must also be balance in the valuable pieces that you are trying to show off. This means you should never confuse the customers by putting on a display with conflicting visuals. As much as possible, you should keep a very consistent look all throughout the pieces, be it in the color, shape, or texture.

You also need to consider the depth and dimension. It will just be hard work for a potential buyer to look at the individual pieces when they are displayed on the same plane. It is highly recommended for you to use risers or pick displays with varying heights. This way, customers can have a place to start, along with an inviting roadmap from one piece to another.

Consider the contrast for this as well. For a display, remember that you have no longer than ten seconds to grab your customer's attention. As a powerful way to grab their attention, what you can do is to take advantage of contrast. You can create a contrast with these special valuables you aim to showcase to potential buyers.

Color scheme. There must be consistency with a scheme for all colors too. You must decide on what to have. Aim especially to create a consistent color scheme that actually enhance the appeal of the jewelry you have. The color scheme should not only work with the jewelries but with the cases as well.

Mirrors and lighting. These two are special factors to give special effects to these jewelries you have in hand. You must place mirrors as that can invite customers to try on the necklaces, bracelets, or earrings. If these pieces are worn by their customers, the latter can decide whether they will buy your valuables or not easily.

Organization. There needs to be proper organization with the showcased jewelries. Do not just put them in together. Never cram them in as well. There must be proper groupings to the valuables. Let the customers focus their eyes on what you want to sell first. With proper organization, you can boost your sales.

Put a proper price on the item. You better show the price tags for the items you want to sell. This is so that your potential buyers do not have to call on you just to get the price for a jewelry they have their eyes on. Without having to wait for the salesperson, they can get answers without needing to wait.




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